Episode_6 John Florian from VoiceOver Xtra

John Florian Discusses The Upcoming Voice Over Virtual Conference

John Florian-2-tie

John Florian

We have none other than John Florian, the founder of VoiceOverXtra.com as our guest today. We’ll be talking about the upcoming Voice Over Virtual – the online Voice Over Conference being put together and hosted by Voice Over Xtra. This event is going to be really cool so I know you’re going to want to learn all about it.

I’m actually going to be a presenter at the Conference. John and his Marketing Director Martha Kahn reached out to me a while back and asked if I would put together a presentation and we’ll talk more about that in my conversation with John. It’s the first time I will be sharing this material. I’m going to be peeling back the curtain on some of the key strategies I’ve used to build my business.

If you’d like to learn more about Voice Over Virtual, here’s an affiliate link to the site.


The Show Keeps GROWING!

We’ve had 1555 downloads as of this writing and your comments have been very positive. Thanks for continuing to spread the word!

I Get Email


Chris Thom of

I received several  messages from folks saying they’re enjoying the podcast. Here’s one I received from Chris Thom of VoiceOverMonkey.com.

Chris writes:

Hey John,

I just wanted to let you know that I’m really enjoying the podcast and the guests you have on.
Since you’ve asked for feedback I thought I’d offer this. I know for myself and probably others out there if you could have one or maybe several episodes addressing VO marketing basics; coming up with a marketing plan, cold calling, etc.

I know for myself when it comes to all this it feels a bit overwhelming in knowing where to start. Just a suggestion all in all I think you’re doing a great job.

– Chris Thom

First of all, Chris thanks for listening and for your great note and the feedback. One thing that keeps coming to mind is you need to define “WHY” you’re in this adventure of starting and growing a voice over business?

The “So That” Technique.

Here’s a technique I learned a few years ago that helps people get to the root of their “why”. It’s called the “So That” technique.

Here’s how it works. Sit with a friend or colleague and have them ask you the question “Why do you want to have a successful Voice Over business”?

Give them your answer and have them ask you “So that…” and you answer that question

For example your answer to Why you want a VO business may be: I enjoy doing character voices and I want to make money doing so.

So that you can… I can make more money.

So that you can… I can leave my current job

So that you can… I can use my talents and gifts to earn an income to support my family

So that you can… I can spend my time doing things I enjoy

So that you can… I can spend more time with my kids

You get the idea. It helps you really define why this is important to you. It may sound squishy, but if you don’t have that defined, all the marketing techniques and plans won’t be as effective than if you do have it defined.

In a couple of episodes my guest is going to be Rob Berkley, the creator of Vision Day and we’re going to be talking all about this topic so you’ll want to stay tuned for that.

Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them at the episode at Voice Over MarketingPodcast.com

Recommended Resource!

Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.

Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.

They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…

This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!

John Signature

Recommended Reading

The Slight Edge, by Jeff Olson – Here’s a quick description from Amazon.com.

“Why is it that some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else?

One simple reason: those that are “successful” have found their SLIGHT EDGE!

The Slight Edge is not just another self-help, motivation tool of methods you must learn in order to make it up the path of success. It simply shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.

What do you need to make that happen? Discover that one thing that will help you achieve that goal, realize a life-long dream or propel you up the ladder to success.

Once you’ve got it, then you will discover how your philosophy… creates your attitude… creates your actions… creates your results… creates YOUR LIFE!”

My First Amazon Kindle Book is NOW available Exclusively on Amazon Kindle!

The Book is an Introductory Guide to the world of Voice Overs for people relatively new to Voice Over. Or it’s for people exploring the possibility of beginning a Voice Over career/hobby.

 Show Sponsors:vday_large_iris

Vision Day the 1 Day Strategic Planning Day for your life. Very powerful. I did one a few years ago and it has had a profound impact on my life and my business. You can find more information about Vision Day at Vision Day.com

Thanks for Checking The Show Out!

If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world.

Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed.

If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com.

Thanks for listening. Now go out there and share your voice with the world!

All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.

Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

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