Do You Have Time For A Story?
In this episode I share a fairly advanced marketing tactic with you about using your own personal story to grow your Voice Over Business.
I’ve got some great materials to refer to during this episode, so check ’em out as you follow along.
- Click here To obtain a FREE copy of my Marketing Piece that uses my Voice Over Journey Story
- Click Here to see the Video I mentioned that Harry Legg made about growing his Voice Over business.
- Listen to how I use my story in my marketing. Will Lee from “One Thing Required” Podcast turned the tables and interviewed me!
It’s All About “Know, Like and Trust”
People buy (Companies don’t buy – people in companies make the decision) from people they know, people they like and people they trust . We help them get to know us better through sharing stories about ourselves and by sharing experiences with them
How can you use your story in your marketing?
Write it up. Include Naysayers, Supporters, Victories and Setbacks
Everyone has experienced all of these things and they can relate to them. They are called paths of entry. People identify with different things you share and they start to Know, Like and Trust you.
The question then becomes “How can we get people we want to do business with, to trust us”?
If you listen to my podcast you will hear references of my past experiences dropped into the program. I want people to know them.I share life experiences in the podcast. Put on your web page. How many times do you go to a web page and one of the first pages you click on is the “About” page?
- Don’t be afraid to put something in your story that may bother or turn off some people.
- Your story can act as a filter and keep people away from you that you may not want to work with and it will attract others to you who will want to ONLY work with you.
Yeah! We want to know their story! Give it to them!
Voice it as an MP3 on your page
Write up an article and give it to new clients you’re just getting started with
Make it a part of the fabric of your marketing
There is nothing unethical about this. Everything in the story is true (Remember it’s all about “Know, Like and Trust.) It attracts clients. It makes them comfortable with you.
Send me your Feedback and let me know how it goes!
Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they – for some unknown reason – started referring to me as… (Click here to read more)
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The Voice Over “Definition” T-Shirt!
This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change!
I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do… literally!
Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com
Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it’s affecting your vision? You know I’m BIG into peak performance and health/wellness.
Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly “debug” your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)
As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields.
They’ve recently developed a Product called “The Vision Gym” It is VERY Cool! If you’re finding it harder to see then check this out…
This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I’ve used it myself and think it is well worth the value. This is one of those products! And it’s very cool!
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Thanks for listening. Now go out there and share your voice with the world!
All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.
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